Craft Scotland's 'C' Word Campaign

With Emma Walker at the helm, Craft Scotland have a refreshing new marketing strategy and are taking the sector straight to the heart of public life. This is no more evident than their new C word campaign which is set to promote Scotland’s craft industries as innovative and desirable. Hip Hip Hooray to that!

With the launch of a dedicated website supporting the campaign, a cinema commercial - launching in Manchester, London and Minneapolis USA - and a series of interviews with the Times newspaper, Scottish Craft has a genuine future focus and more than just a twist of va va voom!

To find out more about this campaign the Times newspaper have interviewed Emma and are profiling a range of makers engaged in Scottish Craft, with the furniture maker Joachim King, opening this new conversation. You can also follow Craft Scotland on Twitter